Digital marketing means working online and that in turn means working from anywhere, and without a boss. So of course, life will be easy! You can choose your own hours, you can work out of coffee shops or from beautiful locations…
And you can do it all your own way. Without someone breathing down your neck and shouting at you when you get things wrong.
If you work online full-time, then you might not consider yourself in a particularly dangerous line of work. You’re not exactly a firefighter or a soldier.
But there are still dangers here – they’re just much more subtle. Internet marketers don’t only run the risk of being highly stressed, they also run the risk of getting badly out of shape and even causing issues like RSI (repetitive strain injury).
If you want to be the successful type of internet marketer that we discussed at the start of this book: the one who others perceive as a successful and polished entrepreneur who’s going places – rather than a washed up bum who doesn’t want a real job – then you need to focus on yourself. Not only that, but it is only by focusing on your own health that you’ll do your best work and stand the best chance of success.
If you are a digital marketer, then you are an entrepreneur. And if you’re an entrepreneur, then – as Tim Ferriss often discusses – you are at heightened risk of bipolar disorder. This is a huge emotional rollercoaster and you will have days when you have tons of work and all your projects are going well, and days where it all just seems a waste.
This is why it is so important to guard your mental health and to look after yourself: so you can continue to do your best work without becoming burned out or giving up entirely.
Some things to consider:
Make sure that you really do create a divide between your work and your personal time off. That means turning off your phone, having a separate email account etc.
Try meditation. This is fantastic for improving your ability to compartmentalize in your mind and for ignoring things that don’t matter when you’re not working.
Do things you love and do it for the love. Remove the pressure from yourself.
Likewise, remove the expectation that you’ll be earning millions this time next year. Try to enjoy the ride!
Sleep well and make sure you aren’t going to bed late
Eat a healthy and nutritious diet
Exercise – this is especially important considering how static a job digital marketing .